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Kirsten Mackenzie | Marketing Manager
Kirsten Mackenzie is the Marketing Manager at SMB Consultants, where she's been a transformative force for the past 10 months. With a career deeply rooted in digital marketing, Kirsten specializes in enhancing user experiences and optimizing digital channels to elevate e-commerce brands. Her strategic approach is characterized by a relentless pursuit of the easier path to purchase, leveraging sophisticated email marketing strategies to build and engage customer bases and encourage new and repeat purchases through targeted segmentation and A/B testing.
Before joining SMB Consultants, Kirsten's work with e-commerce-focused brands set her apart as a digital strategist par excellence. She orchestrated digital transformations, optimizing websites, social media, and email channels to not just attract customers but to create compelling journeys that lead to conversion and retention. A staunch believer in continuous improvement, Kirsten's strategies are always evolving, driven by data, customer feedback, and the latest in digital marketing innovation.
Her expertise extends to mastering tools like Klaviyo, integrating it across digital channels for cohesive and effective marketing strategies that resonate with today's e-commerce businesses. This, coupled with her ability to turn information into relatable and engaging stories, makes her advice and strategies invaluable to SMB Consultants' clients seeking to refresh their marketing approaches.
Kirsten's commitment to leveraging technology reflects in her professional philosophy. Fascinated by the burgeoning role of AI in business, she's always exploring how new tools can optimize work and results, anticipating a future where AI integration is standard practice. This forward-thinking mindset, informed by her experience as a primary school teacher and a small business owner, gives her a unique perspective on time management, communication, and the nuances of running a business.
Her journey from the classroom to leading digital marketing strategies is a testament to her adaptability and depth of knowledge. As a small business owner herself, Kirsten understands the challenges and opportunities SMB Consultants' clients face, making her role not just about marketing but about partnership and growth.
Highlights
- Digital Marketing Expertise: Specializes in user experience and the optimization of digital channels, with a strong focus on e-commerce strategy.
- Strategic Implementation: Utilizes Klaviyo for email marketing, enhancing SMB Consultants' digital marketing efforts and client engagement.
- Professional Evolution: Constantly adapting her role and strategies to meet SMB's and its clients' evolving needs.
- Team Collaboration: Thrives in SMB's fully remote work environment, valuing the team's connection and communication across different locations.
- Innovative Culture: Admires SMB's ability to evolve and adapt, ensuring solutions are tailor-made for clients without a one-size-fits-all approach.
- Change and Growth: Witnesses and contributes to SMB's dynamic approach to change, valuing the team's openness to ideas and process transformations.
- Personal Satisfaction: Finds fulfillment in SMB's culture of continuous improvement and adaptation, aligning with her passion for leading-edge work.
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