How to Choose a Shopify Theme

January 17, 2016

How to Choose a Shopify Theme

Initially, we set up our Shopify store purely as a demonstration tool for clients. We were blown away by the ease and efficiency, and it soon evolved into a quick way for customers to order hardware. We haven’t looked back since...

One of the great aspects of Shopify is that it allows you to build a beautiful, modern website without knowing any code. The only hard part is choosing a theme out of over a hundred. If you’re a new small business, one of the free themes will get you up and running quickly, without compromising on aesthetics. If you’re more established, or simply want more customisation, one of the paid themes is well worth the investment.

Important considerations include:

Is this theme capable of handling the number of products you sell, or is it designed for businesses with a single ‘hero’ product?

Is it responsive? As in, will it automatically adapt to different size screens, such as smartphones.

Does it align with your current branding?

Does it have the right feature set? Such as the ability to zoom in on product photos, drop-down menus, subcategories and newsletter integration. Pen a list of must-haves before making your decision and make use of Shopify's theme search filters.

Always:

Preview the theme in your shop before making your purchase, as the one-off fee cannot be refunded.

Try to ignore the colour palette and photos used in examples, and instead focus on the layout.

Check the reviews, the designer’s reputation, and an example of the theme in action on another website.

It helps to have a good place to start, so we’ve compiled a few of our favourite themes below.

Retina

An award-winning theme, with glowing customer reviews, Retina is a flexible fit for all kinds of businesses. The designers, Out of The Sandbox, are known for their exemplary customer support. This SEO friendly theme boasts a responsive layout, product videos, retina display, built-in Instagram slide support, and a highly customisable sidebar menu.

smb consultants how to choose a shopify theme retina

 

Blockshop

As functional as it is beautiful, Blockshop, is a highly customisable, unique theme, perfect for businesses of all sizes. Turn-key perfection, stunning, well thought out, fantastic and elegant are just some of the praises flowing from their customer base.

smb consultants how to choose a shopify theme blockshop

 

Kagami

The first to develop an entirely automatic Masonry feature for collections, Kagami also has marketing pop-ups, contact page with map, FAQ template, video on the product page, integration to the official Shopify reviews app, compatibility with non-latin languages like Chinese, and infinite levels of navigation for stores with large inventories.

smb consultants how to choose a shopify theme kagami

 

If you’re interested in signing up to Shopify, or need help integrating it to your point of sale, please get in touch via our contact page. We can provide admin configuration, training and an unlimited developers trial account.


Also in SMB Blog

The Inventory Iceberg: What's Hiding Below Your Balance Sheet
The Inventory Iceberg: What's Hiding Below Your Balance Sheet

June 16, 2025

Inaccurate inventory is like an iceberg—what you see above the waterline is just a fraction of the problem. The hidden costs of inventory inaccuracies can silently affect every area of your business, from financial losses to damaged customer relationships. Discover how partnering with SMB Consultants can help you navigate these treacherous waters and transform inventory management from a constant worry into a strategic advantage.

Read More
Your Go-To Digital Checklist for Scaling Your Business
Your Go-To Digital Checklist for Scaling Your Business

May 08, 2025

Scaling your product-based business doesn’t have to be overwhelming. From inventory management to shipping and fulfillment, we’ll guide you through the must-have tools for growth. Plus, discover how SMB Consultants can help you integrate these tools seamlessly, so your business runs like a dream. Ready to scale smarter? Let’s make it happen!

Read More
5 Reasons Your Business Isn’t Ready to Scale - And How to Get There
5 Reasons Your Business Isn’t Ready to Scale - And How to Get There

April 28, 2025

Scaling your business is exciting, but it can also feel overwhelming if your systems and processes aren’t ready to grow with you. From manual processes and disconnected systems to unreliable data, small cracks can turn into major roadblocks. In this blog, we explore 5 reasons your business might not be ready to scale—and how to take the first steps toward smoother, stress-free growth.

Read More