Your Cart is Empty
January 13, 2025
The holiday season is behind us, and with it, the whirlwind of sales, promotions, and customer interactions. Now that the dust has settled, it’s time to take a breath and ask yourself: What are you going to do with all the data you collected? Whether it’s sales trends, customer preferences, or inventory insights, this data is more than a record of what happened last year—it’s your guide to making smarter, more strategic decisions for the year ahead.
The first step to leveraging your holiday data is understanding it. Start by categorising the information you’ve collected into key areas: sales performance, customer behaviour, and inventory trends. This will help you see the bigger picture and identify patterns.
Example: If you notice that sales of gift bundles surged in December, you’ve identified a product category worth promoting during other gifting periods, like Mother’s Day or back-to-school season.
Your inventory data is one of the most actionable insights you have. By analysing what sold well and what didn’t, you can make smarter decisions about what to stock, how much to order, and when to reorder.
Example: If you run a home décor store and realise that your holiday-themed candles sold out by mid-December, you know to increase your order quantities next year. Conversely, if your tableware sets didn’t move, consider offering them as part of a promotion or bundle to clear them out.
The holiday season likely brought in a mix of new and returning customers. Now is the perfect time to use the data you’ve collected to build stronger, more personalised relationships.
Example: If you run a boutique and notice that a group of customers purchased high-end accessories, create a segment for these customers and send them exclusive previews of your next luxury collection. A personalised approach like this increases engagement and builds loyalty.
Your holiday marketing campaigns likely generated valuable insights about what resonates with your audience. Use this information to refine your strategies for the year ahead.
Example: If your “12 Days of Deals” campaign led to a significant sales spike, consider running a similar promotion for back-to-school or mid-year sales. Tailor the messaging and product focus to fit the occasion.
Your holiday data isn’t just about what happened—it’s a tool for anticipating what’s to come. Use it to make informed decisions about inventory, staffing, and marketing for the year ahead.
Example: If you run a toy store and notice that STEM toys were consistently popular, plan to expand this category for the next holiday season. Additionally, if you noticed a staffing crunch during peak times, adjust your hiring strategy to ensure you’re fully prepared next year.
The key to making the most of your data is to view it as an ongoing process, not a one-time task. Regularly review your data, adjust your strategies, and look for new opportunities to optimise your business.
Example: If you see a sudden uptick in demand for a specific product category, adjust your marketing and inventory plans to capitalise on the trend. Similarly, if a new sales channel, like social media shopping, starts gaining traction, explore how you can integrate it into your strategy.
Not every business has the systems in place to easily access or analyse this level of data. If your sales, inventory, and customer information are scattered across different platforms—or worse, tracked manually—it can feel overwhelming to even know where to start.
This is where SMB Consultants can help. We specialise in connecting your systems—like inventory management, eCommerce, and accounting—so that your data is reliable, accessible, and actionable. By integrating these channels, we ensure you have a clear and accurate picture of your business, empowering you to make data-driven decisions with confidence.
Want to see how we’ve helped other businesses achieve this? Check out our case studies to learn more about the transformative results we’ve delivered for clients just like you.
October 06, 2025
Disconnected systems drain time, money, and energy from your business. Learn how connecting your core platforms - Shopify, Cin7, PeopleVox, Starshipit, SPS Commerce, and Xero - creates a smooth, automated flow from order to accounting. Discover how integration transforms chaos into clarity, freeing your team to focus on growth.
September 11, 2025
Black Friday and Christmas bring both opportunity and risk for product-selling businesses. With the right forecasting tools and accurate data, you can avoid stockouts, protect cash flow, and keep customers happy during the busiest season of the year.
June 16, 2025
Inaccurate inventory is like an iceberg—what you see above the waterline is just a fraction of the problem. The hidden costs of inventory inaccuracies can silently affect every area of your business, from financial losses to damaged customer relationships. Discover how partnering with SMB Consultants can help you navigate these treacherous waters and transform inventory management from a constant worry into a strategic advantage.