What is Cloud Integration? Why use a Cloud Integrator?

What is Cloud Integration? Why use a Cloud Integrator?

The term Cloud Integration is relatively new and has been used extensively during the past decade. According toWikipedia,Cloud-based integration is a form ofsystems integration business delivered as acloud computing service that addresses data, process,service-oriented architecture (SOA) and application integration.[1]

What does cloud integration mean for you as a business?

As more and more businesses look to adopt new technologies, mostly these are cloud-based apps. A cloud-based application is simply an application that is accessed via the internet and all of the main processing and storage is carried out in the ‘cloud’ not on-premise.

For most businesses, a simple example of this is Xero Accounting Software. Instead of having the software installed on a computer or server, the cloud-based Xero is hosted on computer servers in Australia or anywhere in the world. They provide a promise of 99.9% uptime, which means there is a very small chance of failure. 

Cloud integration would assist your business if you were using Xero to have this software ‘linked’ to another software to provide a different solution. For example, if you operated a retail shop, you would have your cloud-based Point of Sale (POS) system ‘integrated’ to your accounting software. At the end of the day, your daily sales takings from your POS would-be ‘automatically’ sent over to the accounting software. That night, your bank account would ‘automatically’ send the daily transactions into the accounting software too.

Before cloud integration, this process would be completed at the end of the week or month by your ‘partner’, bookkeeper or accountant. All of this would take time and could end up with more errors, these errors would take more time to find and fix...costing you more money!

This very simple example of cloud integration just goes to show the advantages of cloud-based software for your business, be it a sole trader, small, medium or enterprise.

How does cloud integration differ from a ‘cloud app connector’?

Recently I read an article and it had a headline:What you need to know about 12 of the most popular cloud integrators.

In my opinion, this is a very misleading statement and I will discuss what a cloud integrator is later on. Throughout the article, it was suggested that a ‘cloud app connector’ be used to connect multiple software to reduce double handling. This part is correct, mostly.

Let’s look at a platform like Zapier, Automate.io or Tray.io which are all very similar in how they work. You connect one software and it looks for ‘triggers’ and then does something in one or more other software. We use this extensively in our business for non-essential systems or one way inject of data.

For example, we recently ran some courses and had an event registered with Eventbrite which sold the tickets. The Eventbrite sale would trigger Zapier, from here Zapier added the sale details to a Google Sheet, triggered a Slack message for the team and added the details into PipeDrive. Great, just what we needed!!!

However, if we needed to change the registered participants’ details, we would need to ‘manually’ edit them in Eventbrite, manually update the Google Sheet plus PipeDrive. This cloud app connector is good for a one-way integration of specific tasks only.

Yes, this saved us time for those ticket sales that didn’t need to be edited. Understanding what a cloud app connector can and more important “can not do” is critical. Many businesses that are new to cloud-based apps, often talk about cloud app connectors thinking they will solve all of their integration problems, especially if there is no native connection. This is a concern as it can often cause more problems than good and leave the business in a worse state. 

The best cloud integration for applications utilises the native connection of one software to another. Sometimes, this is a one-way integration between two cloud-based apps and it is the business owner, software provider or cloud integrator to know the best solution. This cloud integrator isn’t a piece of software, it is a business that specialises in knowing how cloud integration works between different cloud-based applications.

As a leading cloud integrator, SMB Consultants does NOT recommend the use of Zapier for a business to connect critical software for their business unless they have a staff member internally that is capable of supporting it.  Inherently, these connections can break and are not supported by the software companies so they are not good solutions for updating critical data. We strongly recommend the use of native integrations which are built by the software vendor you are trying to connect/integrate. They are well supported and are already being used by thousands of end-users.

What is a cloud integrator?

Like a car mechanic is an expert or specialist in a certain brand of car, a cloud integrator is a specialist in certain brands of software. In most cases, cloud integrators specialise in specific fields and often don’t cross over. A great example of this is:

These businesses have expertise in specific areas and if your business doesn’t fit into their area of knowledge, they will introduce you to another cloud integrator who can help. As experts, you know that you will be incapable hands to guide you through the plethora of choices around cloud-based apps.

A perfect example of this is when a business owner attempts to find a solution that they believe would be a good fit. They sign up for a 14-day trial thinking it will be a piece of cake and they will quickly understand how the new platform works. During this 14-day trial, they start using the system with their existing workflows thinking this is how you would use it, however, quickly realise that new systems sometimes require a new workflow. This could be something as simple as new terminology like a Collection or Family instead of Category, they might send an invoice before shipping goods but the system isn’t set up this way.

Quickly they get frustrated that this new fancy cloud-based app is nowhere near as good as pen and paper or Excel. This struggle blocks the business owners mind to new software that can and will change his business and make the entire team more efficient.

How many times have you started a 14-day trial of some software and it became too hard and never went back?

Why use cloud integrator?

A cloud integrator will discuss your business with you first, then provide a recommendation of the right software to fulfil your requirements...not the other way around. 

Going straight to a vendor can sometimes feel like ‘a square peg into a round hole’ experience, where they sell you on their solution. Utilising a cloud integrator will provide you with more of an insight into the full stack of solutions for your business from an agnostic point of view

Let’s take a wholesale business that sells online plus allows walk-in sales at their warehouse, they  might require 4 or 5 key software to cover their requirements, such as:

  • Inventory management software
  • eCommerce shopping cart
  • Point of Sale
  • Shipping and fulfilment
  • Accounting including Debtor management
  • Payments (online, point of sale and wholesale via invoice)
  • Loyalty across online and POS  

This is 10x applications!!!

How do they all talk and integrate?
Which one do you connect to what?
How do your workflows fit this new type of software? 

This is the job of a cloud integrator!


Cloud integration can provide a wealth of efficiencies for businesses and allow them to be more productive, especially for a small team. On the other hand, if not set up correctly, in the beginning, can cause countless problems in the long run. I will discuss some of these self-integrated apps in another article in whichJeffrey Atizado originally coined as ‘Franken-Apps’.

Just remember, like any other business decision if a cloud integrator recommends a product and/or solution you should carry out some due diligence yourself before accepting the recommendation.

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